In recent years, many organisations have focused on GenAI pilots to demonstrate feasibility, with 2024 and 2025 centered on testing possibilities. By 2026, the main argument is clear: leaders must shift their emphasis from experimentation to delivering measurable ROI, strong unit economics, and predictable costs. AI's future depends on moving from innovation initiatives to products that drive sustainable margins. The FinOps Foundation notes that AI and ML growth is accelerating, introducing higher-cost resources and new spending models such as tokens, GPUs, and managed AI services. FinOps is key to managing these costs. The Foundation cites Gartner’s $644B GenAI spending estimate in 2025 and IDC’s projection that by 2027, 75% of organisations will integrate GenAI with FinOps processes. AI challenges traditional cloud cost models. While classic applications focus on CPU, memory, and traffic, GenAI introduces new cost drivers, including token usage, retrieval latency, vector search,...
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